L.A. Rush is an Eco-Lifestyle brand, inspired by California lifestyle, best described as a relaxed attitude with a love of the ocean.
Scuba diving has given us a strong connection to the ocean, and an aspiration to break the mould of traditional swimwear, which gives us our authenticity and purpose.
With an appreciation for coastal lifestyle and a passion for ocean conservation L.A. Rush was born.
Our design approach captures the coastal lifestyle, that inspired our brand. We use the finest Italian Fabric, which has a silky smooth feel to the skin and a flawless finish. Thoughtfully designed, beautifully understood, each piece is crafted to sculpt the female form. With our body-shaping fabric, we aim to make every woman feel both comfortable and confident.
From our fabric, ethical manufacturing process, and everything in between, sustainability remains at the heart of everything we do at L.A. Rush. We aspire to be a leader in eco-responsible manufacturing practices, and we are proud to be a part of this global movement where
women can elevate their everyday swimwear collection, whilst helping the planet.
ceans on a global scale. We donate 10% of our profits to them, so they can continue their conservation efforts.
Our Story
Our mission is to break the mould of traditional swimwear
Consciously designed, our body-shaping fabric celebrates the female form in all forms and promises to promote confidence and comfort with every wear.
With an appreciation for coastal life and an undeniable passion for ocean conservation, every element of our brand is thoughtfully considered to ensure we do our bit. Our swimwear is crafted from regenerated nylon recovered from our oceans and sustainability doesn’t stop at the fabrics we use. From our ethical manufacturing process to our packaging and everything in between, sustainability remains at the heart of everything we do at L.A. Rush. We aspire to be a leader in eco-responsible manufacturing practices, and we are proud to be a part of a global movement where women can elevate their everyday swimwear collection, whilst helping to protect the planet. We also proudly partner with Healthy Seas, a charity dedicated to cleaning up our oceans on a global scale. By donating 10% of our profits, we’re helping to support them in continuing their marine conservation efforts.
Thoughtfully designed, beautifully understood.
Our design approach captures the coastal lifestyle that inspired our brand.
Our swimwear embodies laid-back comfort with forever style and so the
fabric has a silky smooth feel to the skin and a flawless finish. Each and every piece of our sustainable swimwear is made from VITA by Carvico, an eco-friendly fabric made of ECONYL® regenerated nylon, helping us and you to protect our ocean with every wear.
Meet our Founder
Kate Marie founded L.A. Rush with a mission to create swimsuits that give back to the ocean. With an undeniable passion for the ocean and a purpose to protect it that stems from her love of scuba diving, Kate set her heart on making her vision a reality while spending time in California.
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The brand was backed by The Prince’s Trust in 2018, where Kate graduated from Peter Jones Enterprise Academy. L.A. Rush is now a member of the Harvard Innovation Lab, in its propel stage, we are hoping to break into the American market.
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’Over the years I’ve developed a serious love affair with the ocean. I’m a PADI Advanced Open Water Scuba Diver. Seeing beneath the surface up close, it’s impossible not to develop a connection and so it’s these experiences that have really helped to shape everything L.A.Rush represents.' - Kate Marie
